4 Common DIY Website Mistakes to Avoid

4 Common DIY Website Mistakes

Did you just build your own website? You may want to comb back through it and look for some of these common mistakes often made when building your own website without prior experience. A lot of people think website builders are great because they can create a website without coding or any technical knowledge. This can result in a published website that is unknowingly incomplete and can crucially hurt your credibility on the web if you don’t inspect the right places.

What is a website builder? Also called a CMS (Content Management System), is a software that makes it easy for anyone to build a website no matte their technical background. A lot of the work is already done and there are plugins to add more features. It sounds great, but you still have to know what you are doing. And there are still some things to be cautious about with those platforms.

What these website builders aren’t telling you is there is a science behind building a website that has a professional design and architecture for boosting your brand’s credibility, and as much as they can try to replicate this, there are some things you still need to know without their assistance.

Here are 4 common mistakes often made when trying to build your own website:

  • Misplaced and Hard to Find Content Around Your Detailing Website
  • Unedited Website Template Text That Doesn't Say Anything About Your Business
  • Sloppy Mobile Version of Your Website That's Not as User Friendly
  • Incorrect Color Combinations Throwing Off the Design and Theme of the Website

Misplaced and Hard to Find Content Around Your Detailing Website

Like we said earlier, there is a science behind building a website. The way you place your content around your site often has a direct coordinance with how your visitors behave and navigate. If your content is not placed correctly, this results in confusion and often leads to people leaving your website. Pre-built templates often help with this issue, but people still tend to make mistakes such as placing important content too far down the page, or leaving out important information entirely.

To avoid this mistake, think about what you want your visitors to know about your website when they first get there. This should be the first screen they see before they do any scrolling. If you can get the point across by placing important information here, then you are off to a great start in avoiding misplaced content on your website.

Another way to help with the correct placement of the content on your website is simply by looking at other websites. Look at 5+ websites and analyze their similarities and the features they have that are common between every website. Those elements are on the website for a reason and you should consider doing the same for your website.

Unedited Website Template Text That Doesn't Say Anything About Your Business

This is a mistake made more often than you’d think, and we see it all the time. When people build their own website without experience, they may have no clue that there’s some text at the bottom that they have to edit. This often says “Heading” and “Subheading”, or a bunch of lorem ipsum placeholder text that’s supposed to be an actual paragraph. If you leave this unedited, it looks very bad, hurts your SEO, and can turn customers away from your website. Your goal is to have a website that gets you more business.

It’s important to double check every section and corner of your website to make sure you’ve edited all of the template text. Our advice is to check the headers, footers, and links on your website. If you see anything that you didn’t type, you may need to edit this text. If you chose a website template to build your website, then it is best to not delete placeholders, and to edit that content to fit your business. If something doesn't fit your business, then remove it. (Example: an icon for a social media platform that you don't have a business page for)

The best way to avoid this is to double and triple check every web page on your site. Make sure you scroll from the very top to the very bottom of each page and scan for anything that needs to be edited or removed. Have more than one person scan the website. And if you want to avoid this entirely, consider hiring a website developer to build the website for you.

Sloppy Mobile Version of Your Website That's Not as User Friendly

Website builders often place your focus on building the desktop version of your site, and that can lead you to not paying as much attention to the mobile version. A lot of website traffic occurs on smartphones, and your website needs to look sharp and perform well on every screen. We often see people leave their heading text too large and this results in the text being cut off when viewing on a mobile device. Right off bat it kills your credibility and makes you look extremely unprofessional.

Read: Why Your Website Needs to Be Mobile Friendly

To ensure that you get a fully responsive website, you’ll want to have the tools and resources available to edit more than just a desktop/laptop version. Our recommendation is to hire someone to build your website, because they know exactly what needs to be adjusted when it comes to smaller screen sizes.

Incorrect Color Combinations Throwing Off the Design and Theme of the Website

We get it, your color scheme is awesome and they’re your favorite colors. However, not all colors go together well on the web. Common design mistakes such as light text over a light background makes content very difficult to read, and often leads to people leaving your website. Your website should be easy to browse without focusing the eyes too much.

There are many tools out there to generate color schemes for you. Another option is to check out other professional websites and see what colors they use. The key is to make text easy to read, and don’t use colors together that are difficult on the eyes or aren’t attractive. Your color scheme says a lot about the professionalism of your website.

If you can avoid the above mentioned mistakes, you may have a good grip on your website. Just know there are professionals out there who will build your website for you. Since everything is digital, it is easy to overlook your errors unless it is made known to you. This can be stressful and you can “miss a spot”, a detailer’s favorite thing to hear. We highly recommend having your website designed and developed by professionals who will care for your website the way that you care for your client’s vehicles.