4 Ways to Drive More Traffic to Your Website
One of the challenges that comes with having a website is the growth of traffic. In this article, we’re going to cover 4 ways to drive more traffic to your website.
- Social Media
- Search Engine Optimization
- Paid Ads
- Google MyBusiness
These strategies work for all sorts of websites, especially with your auto detailing business.
You want more people to come to your website and contact you for your auto detailing services, which will most likely increase your sales.
As a detailer, you may also have something to share or promote, which is another reason you would want more traffic flowing to your website.
1. Social Media
The largest platform of communication, with many options to choose from.
Social media allows you to quickly link your website, and engage with people so that they click the link to your URL.
Your URL fits anywhere. You can put your website address in your headings, biographies, captions, photos, etc. You can even include your website in direct messages.
Social media is one of the most effective ways to drive traffic to your website and it is also one of the quickest ways.
Thousands of auto detailers are marketing their detailing business by simply taking before and after photos of the vehicles they service, and post them on social media platforms.
2. Search Engine Optimization (SEO)
Google, Yahoo, Bing, the list goes on. You want to focus mostly on Google since they have the largest platform with the most potential traffic.
To optimize your website for search engines, the website must first be designed and developed correctly.
The content must be easy to read, structured the right way, and should not include duplicates. If your website is slow, this can affect where you show up in search results.
Of course the goal is the first page. Be sure to include keywords about your services and your location.
There is a lot to just optimizing your website for search engines, which is why it is best to direct this work to a professional.
When it comes to search engine optimization, you should think longer term, as the average website that shows up on Google’s first page is at least six months to nine months old.
3. Paid Ads
While this method isn’t a free way to drive traffic to your website, it can certainly get you the most visitors.
The best part? You only get charged money when they click on your ad.
Google Ads is a great platform for taking the express lane to the first page of search results. When people search for topics related to your business, you’ll be one of the first to show up.
Social Media ads like Facebook, Instagram, and Snapchat are also in the spotlight for advertising your business, and they also make it easy for people to click a link and go to your website!
This is also a great way to get data on how your website performs and how other people interact with it.
If a lot of people are clicking your ad but not contacting you, something on your website is turning them away.
One of the greatest benefits is that you have a way of forcing more traffic to your site, to measure how well it is actually performing!
4. Google MyBusiness
If you run a detailing business, chances are you are wanting to do work for people in your local area, since it’s less time to commute.
Google MyBusiness allows people in your local area to quickly find you and go to your website.
This is crucial if you run an auto detailing business and you have a website.
Most of your potential clients will be local, and that is an audience you want to get in front of.